And so, naturally, I was, oh, I’ve got to watch this this is awesome.

And so somebody had posted one of the videos that you guys had done in the Artisan Series, and it was actually on a guy who was building a kit plane.

And so I’m in all these different Facebook groups like Private Pilots of America or whatever. I’m a newly-minted private pilot I’m super excited about that. It’s a video series you guys have posted on Facebook. I was very impressed I came across the Artisan Series that you have. You guys are dialed in on that user experience. I just wanted to share with the audience a little bit about how we found you. Everything that it goes into the customer using the tool is what we’re focused on, that end-user to have a serious tool for doing serious work. So Kobalt Tools really focused on the user experience from ergonomics to durability. And we’re designing it in a valuable way, something that is very intentional for the customer, very comfortable to use, but at the same time a tremendous value. And we’re very much focused on user experience, so what makes Kobalt unique in the market is we’re building really tough tools, serious tools for serious jobs to get the job done. We’re about to celebrate 20 years here in about two months. Kobalt is a 20-year-old brand, but it’s also a private brand which belongs to Lowe’s, part of the store portfolio. Sure, so I am the product manager for Kobalt Tools, so I’m responsible for a lot of the details that go into the products, designing stuff for our end-user, but also how to go to market with those products and making sure the messaging is what we need it to be to communicate that. So for those who are not familiar with you in the audience, can you please introduce yourself, tell us a little bit about you and Kobalt Tools. Yeah, yeah, it’s beautiful here in Charlotte. Jonathan, thank you so much for joining us remotely from Charlotte today. We’ve got Jonathan Bradshaw who is the product manager at Kobalt Tools.

And guess what? They’re not saying, “Hey, you need to buy from us because we’re the best and the most amazing thing.” They’re engaging their community, and they’re getting a lot of benefits out of it… S o let’s go ahead and jump into today’s episode. This is an amazing marketing tactic that they’re using to reach their customers by sharing their stories. I was on Facebook a couple weeks ago and came across this really cool video series called Artisan Series by Kobalt Tools. Danny:Īlright, so for today’s episode, I’ve got a really awesome story I’m going to share with you.

'RYOBI' is a trademark of RYOBI Limited and is used by TTI Consumer Power Tools, Inc.Subscribe: Apple Podcasts | RSS | More Jonathan Bradshaw of Lowe’s® Kobalt Tools line explains how to leverage customer stories with video to generate leads and build relationships.

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